Recording and Production News
SEGMA appointed as new South African distributorCambridge, UK: Prism Sound is delighted to announce the appointment of Johannesburg-based Specialized Engineering Group in Media Advancement (SEGMA) as its exclusive South African distributor for all SADiE products and Prism Sound recording and post products.
Cambridge, UK: Prism Sound is delighted to announce the appointment of Johannesburg-based Specialized Engineering Group in Media Advancement (SEGMA) as its exclusive South African distributor for all SADiE products and Prism Sound recording and post products.
SEGMA is a group of specialized media engineers who work together to being advancements to the industry, whether it is through distribution of a class leading products or through the research and development of a product that will benefit the media industry.
This young and innovative company is just a year old but has already built a strong reputation for identifying issues that face the South African media industry and finding new methods to resolve them. The company is about to move to new premises in Johannesburg that will feature studios, final mix rooms and demo facilities to support both its customers and the equipment brands it represents. These brands already include ADAM Audio, which manufactures studio monitors.
SEGMA Director Maldwyn Greenwood says: "We are delighted that Prism Sound and SADiE have appointed us as their exclusive distributor. We are a young company and that gives us an enormous advantage because we are not afraid to innovate and try new strategies. There is plenty of scope to increase market penetration for both brands and we certainly feel that the quality of these products will make them very popular with our customers, who include large scale music production studios, broadcasters and educational facilities." Greenwood describes Prism Sound converters as 'the best in the world' and a worthwhile investment for any serious facility.
"The ADA-8XR multichannel converter might seem expensive but when you combine Prism Sound's renowned build quality and sonic excellence with the fact that users can upgrade and redesign the unit configurations to accommodate new modules, you soon realise the advantages of buying a unit that is truly future-proof. For those who need a more cost-effective solution, Prism Sound's Orpheus FireWire computer interface is an ideal alternative and we feel very confident that our customers will welcome this product with open arms."
SEGMA is also handling the entire SADiE range, including the new SADiE 6 software. This allows audio professionals the opportunity to access the power and flexibility of SADiE recording and editing from any computer running Microsoft Windows with ASIO compatible audio hardware, as well as existing SADiE5 hardware platforms. Greenwood hopes that educational facilities in particular will recognise the benefits of SADiE 6 as a training solution - and that this, in turn, will allow the brand to establish itself with the engineers of the future.
"The workflow in SADiE allows users to be much more effective with time management, and this is something that we can see appealing to all our customers, especially those in broadcast and post production," Greenwood says. "As an all-in-one package, you simply can't beat SADiE - it is reliable and flexible, it has a very easy to use layout and its instant processing means that you spend much less time spent waiting for the DAW to catch up.
"We are also very keen to introduce SADiE LRX2 location audio workstation to the South African market because it is such an outstanding product. The fact that it can record 64 channels is going to take the market by surprise because we have nothing locally available that can even begin to compete."
Commenting on SEGMA's appointment, Jody Thorne, Prism Sound/SADiE's sales and marketing manager, says: "We are delighted to be working with such a dynamic company and look forward to increasing brand awareness and sales for Prism Sound and SADiE in South Africa. This is a key territory for us and one in which we feel sure we can significantly increase sales. SEGMA places high importance on service and after sales support, which dovetails nicely with our philosophy that customer support is vital if you want to build and maintain a strong brand reputation."
|Prism Sound and SADiE Help Capture Gregorian Introits in Latin and English
A Lyra audio interface and SADiE 6 software delivered the perfect solution for a complex location recording project at Buckfast Abbey in Devon. . . . (11th June 2018)
|Prism Sound Appoints Sonic Lab as Its Distributor in Taiwan
Based in Taipei, Sonic Lab has an extensive customer base that encompasses local pro audio, broadcast and film scoring facilities. . . . (6th June 2018)
|Ralph Salmins Adds Prism Sound Conversion To the Bunker's Equipment List
The audio quality of Prism Sound's flagship ADA-8XR multichannel converter proved just too good to resist. . . . (1st June 2018)
|Carlo Camera Extols The Virtues Of Prism Sound Audio Conversion
The Italian mastering engineer has equipped his facility with a top of the range Prism Sound ADA-8XR because it offers no compromise A/D D/A conversion. . . . (9th May 2018)
|Prism Sound Boosts Its US Sales Force With Two Key Appointments
Eric Klein and Scott D Ray join the company to promote its world-renowned audio recording products. . . . (19th April 2018)
|Prism Sound's Lyra 2 Brings 'Off The Scale' Sound Quality to US Band UNA
American band UNA are delighted with their new Prism Sound Lyra 2 Audio Interface, which they won at NAMM after entering our prize draw competition. . . . (10th April 2018)
|Prism Sound brings recording studio quality to the Axpona Show with the Callia DAC
Visitors to Axpona will benefit from a 20% discount on the purchase of a Prism Sound Callia. . . . (28th March 2018)
|Prism Sound Sponsors AES Archiving, Preservation & Restoration Conference
The company's audio interfaces and converters are ideally suited to the quality demands of this important market. . . . (28th March 2018)
|Benjamin Izmajlov Finds Prism Sound's Audio Quality Second To None
This highly respected musician and producer is delighted with the Prism Sound Atlas audio interface he has recently added to his studio set up. . . . (20th March 2018)
|Tim Gennert Centres His Mixing Environment Around Prism Sound
The company's Lyra 2 Audio Interface is giving this renowned producer and mastering engineer the accuracy he demands from pro audio equipment. . . . (18th February 2018)
|Audio Clicks, Errors And Dropouts Are No Longer A Problem With Prism Sound's Verifile
This exciting new technology, to be launched at NAMM 2018, is now incorporated as standard in Prism Sound's USB range of audio interfaces. . . . (23rd January 2018)
|The B-Side Project Remix Awards Head To Strongroom Studios For 2018
Now in its ninth year, this respected competition continues to provide a cross-genre platform for new artists with a heavyweight industry judging panel. . . . (11th January 2018)
|British Grove Studios Invests In Prism Sound PT-HDX Compatible Interface Cards
This highly respected facility can now guarantee that Pro Tools users will have access to high quality Prism Sound audio long into the future. . . . (2nd January 2018)
|Prism Sound Embraces ASIO Direct Monitoring (ADM) For Key Interface Products
The company's Award-winning Atlas, Titan and Lyra audio interfaces and SADiE workstation software can now deliver a more convenient, automated workflow. . . . (17th December 2017)
|Rare 78rpm Records Are Being Digitized Using Prism Sound Titan Audio Interfaces
This unique community project is aiming to create a digital reference collection of more than 400,000 sides of these delicate shellac discs. . . . (3rd November 2017)
|The Royal Northern College of Music Adds More Prism Sound Converters To Its Stock
This highly respected conservatoire has now deployed nine Prism Sound ADA-8RX multichannel converters across four recording studios. . . . (31st October 2017)
|Prism Sound's Titan Brings Unbeatable Sound Quality to George Gvarjaladze's Project Studio
The Georgian producer, composer and sound designer has invested in three Titan interfaces and linked them to his Pro Tools HDX system. . . . (13th October 2017)
|Prism Sound's Studio Sessions Take Interactive Learning To A New Level
The company is building on the success of its Mic to Monitor brand by introducing one-day hands on events in a recording studio environment. . . . (2nd October 2017)
|William Rowe Joins Prism Sound's Sales Team
A recent graduate from De Montfort University, Rowe is delighted to be part of this highly respected pro audio company. . . . (28th September 2017)
|La La Land's Composer Justin Hurwitz Chooses Prism Sound Conversion For His Own Studio
The company's Lyra Audio Interface is giving Hurwitz the flexibility to record solo instruments at home. . . . (20th September 2017)
Subscribe to this as an RSS Feed
See Also: News Archive