Recording and Production in the News
Prism Media Products Inc. and PMC Loudspeakers announce "The Perfect Mix": combined US distribution & marketing operations.Rockaway, New Jersey, USA and Irvine, California, USA: Following the acquisition of the Imerge media server brand in the UK, the Prism Sound group has entered into another important strategic alliance: Prism Media Products Inc., the group's US distribution business, has taken on the combined US distribution operations for PMC Speakers and Prism Sound group.
Graham Boswell (Prism Sound) and Miles Roberts (PMC)
The change in USA distribution meets with PMC's global expansion plans following recent enhancements to its product lines as well as its International Sales & Marketing teams.
The new arrangements will bring many important benefits for US customers of Prism Sound and PMC: These include better access to sales and support across the country and a single source for a wider range of solutions for music or sound recording & production as well as both speaker and server solutions for the home entertainment market.
There will also be benefits for both companies flowing from consolidation of US resources such as sales and technical support staff and marketing costs as well as giving both brands physical presence and visibility on the East and West coasts of America.
The newly-expanded and combined operation will be jointly led by VP Sales Maurice Patist and VP Operations Janice Norton. PMPI will retain the staff and facilities of both PMC's Irvine office and PMPI in New Jersey, handling all importation, service, sales and marketing for both brands.
Graham Boswell, sales and marketing director for Prism Sound group, says: "There is an obvious synergy between the Prism Sound and PMC product lines, as well as a substantial overlap of customers. This new arrangement will enable the combined team to provide a better service to customers for both brands and will allow rationalization of marketing costs and strengthen sales teams within this important territory."
Miles Roberts, Managing Director of PMC, adds: "Combining the expertise of both groups to strengthen our approach to the US market was a natural progression from our recent sales and marketing collaborations with the Prism Sound group. PMC's long established USA operation allows PMPI to access its group of custom Installation and Consumer Hifi outlets, while the PMPI group takes the PMC product line to a significantly wider client base. The new USA operation will enable us to significantly increase the brand recognition in the USA of both PMC and Prism Sound."
The relationship between Prism Sound and PMC has been close for a number of years, with both companies cooperating on ventures such as Prism Sound's internationally-successful Mic To Monitor tours, sponsorship of The Recording Academy Producers & Engineers Wing's 2010 GRAMMY Week event and the UK Music Producers Guild Awards.
Prism Sound's recent acquisition of Imerge made joint distribution with PMC an even more attractive proposition, as this award-winning home media server business took the group into the custom install and home entertainment sector, a market that is also of significant importance to PMC.
"We are already developing strategies to market Imerge media distribution servers to the custom install and home entertainment markets in the US, both of which are showing signs of recovery after the recent economic downturn," Boswell says. "Our ability to offer a range of products including a high quality loudspeaker solution to these markets significantly strengthens our position and our appeal."
Boswell adds that the combination of new products in the pipeline and new sales opportunities will enable the Prism Sound group to maintain the rapid growth curve it has experienced year on year since 2005.
"We are very excited about the future and the possibilities that this new distribution deal brings," he says. "Prism Sound and PMC have similar business philosophies and have enjoyed a close relationship for some time. This new arrangement will bring the companies even closer and ensure a whole host of benefits to our collective US customer base."
PMC is a leading manufacturer of high performance loudspeaker systems and is based in Luton, UK. Prism Sound is a leading manufacturer of high-performance audio interfaces & processors, home media servers and industrial-grade audio test & measurement equipment and is based in Cambridge, UK.
The deal covers all PMC products and market sectors from Professional to Custom Install.
Visit the Prism Media Products Inc.(PMPI Distribution) website for more details.
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