Recording and Production in the News
Prism Sound Adds Leif Mases' Entire Product Range to its US Distribution PortfolioNew Jersey, USA: Prism Sound has consolidated its relationship with producer/engineer Leif Mases by taking on US distribution for his entire Mases Electronics "Maselec" range of analogue dynamic processors and custom consoles.
Prism Media Products Inc, Prism Sound's US sales and distribution company, already markets the Maselec Master Series MEA-2, MLA-2 and MMA4-XR processors. Under the terms of the new arrangement, Prism Media Products Inc will now also market the MLA-3 multi-band compressor; the MPL-2 peak and frequency limiter; the MDS-2 high frequency limiter (De-esser); the MTC-2 and MTC-6 mastering consoles.
"This new arrangement allows both companies to exploit the excellent synergy between our product ranges," Leif Mases says. "My relationship with Prism Sound has always been mutually helpful and it makes perfect sense to develop this in the US by using PMPI for my marketing and distribution."
Over the years, Leif Mases has worked with a diverse range of artists including Abba, Led Zeppelin, Jeff Beck and Black Sabbath, as well as co-owning the renowned Marcus Studios in London. The combination of his experience with the creative process and Prism Sound's focus on engineering and technical excellence has already given the processors in the Maselec Master Series iconic status as modern-day classics. Originally launched in 1995, the products have recently been updated to ensure that they continue to deliver great-sounding audio in an intuitive and easy-to-use package.
The catalyst for extending this relationship in the US was PMPI's recent reorganisation, which saw the company opening an office in California and taking on new sales and marketing staff.
"I am very impressed with the new PMPI team," Mases says. "They have hands-on experience of the recording industry and truly understand my products because they have actually used them in a studio setting. PMPI can now go to customers with a full range of products that complement each other and this will make it much easier to market and sell the entire catalogue. The US is a very large territory and although my products have always done well there, tackling the marketing on my own has been time consuming. Having PMPI's dedicated sales and marketing team on board will remove a lot of pressure and leave me free to concentrate on other territories and on new R&D projects."
Graham Bowell, Sales director of Prism Sound, adds: "Prism Sound and Mases Electronics products are complementary, and of course we already have a close relationship with Leif thanks to our long-standing joint venture marketing the Maselec Master Series. Over the years Leif has introduced a number of other items, notably his custom consoles for mastering rooms. He has also added various specialist dynamics processors to the line up. By adding these to our range in the US, PMPI distribution can now offer musicians, engineers, producers and mastering engineers a range of products including PMC speakers, Prism Sound and SADiE recording software, processors and interfaces and Maselec analogue processors and custom consoles. This is in addition to Prism Sound test & measurement equipment, fast becoming the new standard among audio product manufacturers and the Imerge range of home cinema products."
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